We are a boutique branding and design consultancy

The most powerful brand attributes we create are invisible.

| our vision

We believe those brands with a strong and recognisable mentality at the heart will ultimately be the brands people want to engage with. Although not a visual device, it is the most powerful attribute that will inform what design decisions we’ll have to make to create a distinct and memorable visual brand identity.

To create Purposeful & Desirable Brands.

| our purpose

It is our expertise and mission to create purposeful & desirable brands that can stand the test of time. It’s easy to see what your brand is today, but it’s hard to imagine what it could be tomorrow. It’s our task to translate the brand mentality and brand positioning into desirable and distinct brand assets. We define clear design principles to guide us.

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| our principles

We’ll define a set of principles, often emotional drivers, which will guide us when we consider, select and curate all design elements you might need as part of your brand toolkit. From brand narrative, brand voice, to brand colours, typography, photography and graphic devices. An abundance of distinct assets to allow for a recognisable, dynamic and coherent brand presence.

| our CAPABILITIES

purpose

Brand strategy
Brand architecture
Brand Purpose
Brand Value propositions
Brand behaviour
Internal & stakeholder management
Workshop facilitation

Aesthetics

Brand Creation
Brand Identity Design
Packaging Design
Motion design
Illustration & iconography & imagery
Creative direction & Art direction

Voice

Brand voice
Brand narrative
Naming
Positioning lines
Script writing
Messaging

| our process

Audit > insight > idea > Design

When we create the brand aesthetic we follow a thorough and proven methodology and design process. During the audit we gather, listen and observe > We articulate an audience centric insight > We capture the principles and design idea > We translate this into design elements and we create > distinctive brand assets. We like this process to be as collaborative and transparent as possible. It’s essential we hear your thoughts and point of view along the way because our main objective is to make you happy and proud of your brand.

we create globally

| australian clients

Minderoo Foundation • Australian Museum • Lion Breweries • Tourism WA • PS • Joyrolla • RM Williams • FARA • MadMex • Margaret River Region • BlindSight • Little Creatures • PetCircle • Grown Spirits • The Drink Hive • Batch Brewing Co. • Husband+Knife • Ian Moore Architects • day01.gallery • Tess • Snell Architects • Sense2 • Tiny Mountain Brewery • Jabberwocky Gin • Rhubi Mistelle • Concept • SuzieQ • Cornhill Coffee Co. • Maxwell & Charlie • Harris Farm Market • Hyggelig Head Full Of Food • Flash Minky • Bread & Gravy • SandBox • LifeReady • Poem • Blue By Name • Malt Shovel Brewers • White Rabbit Brewery • House Health PR • The House PR • Eumandi Brewery • CocoTribe • Found at Sea • Future Says_ • Yoku • 13Co • Union •

| international clients

Madre Los Angeles • Mythologies Montreal • FFA Paris • SNS Bank Amsterdam • Batavia Amsterdam • Madre Foca Mexico City • Amsterdam Cheese Co. • Hema Europe • Montel Amsterdam • LOI Amsterdam • Knorr Europe • Tricorp Tilburg • GVT Tilburg • Crib Auckland • Nuud Utrecht • SmileMakers Singapore • Luxury Hotel Co. Amsterdam